Single entries are typically the lowest-cost option per submission but require separate entries for each execution. Campaign entries bundle multiple executions into one submission at a higher flat rate, which can be cost-effective if the campaign has five or more eligible pieces.
The right choice depends on the strength and breadth of the campaign. A campaign entry signals to judges that the idea has range and integration - a genuine advantage in categories that reward strategic coherence. A single entry is more appropriate for a standout piece that may not be part of a broader campaign.
Some programmes use a hybrid: a series rate for thematically linked executions and a campaign rate for fully integrated multi-channel campaigns. The Awardy budget planner calculates cost for each submission type so you can see the trade-off numerically before committing.