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FOMA Awards is an annual awards program in Türkiye that evaluates marketing-focused projects from brands developing food and beverage products and services. Organized by Dude Table Gastronomy Marketing Agency, it was created to recognize the work of brands and agencies that understand the importance of food marketing and invest in advancing the field. The awards operate independently from the agency’s client-service activities. Every entry is evaluated by jury members against the same criteria. Jurors who provide services to, or hold an ownership interest in, a participating brand do not assess that brand’s entries. When an entry is reviewed by fewer jurors because of a conflict, scores are weighted according to the number of eligible jurors to prevent the entry from being disadvantaged.

The MMA Smarties Türkiye awards honor excellence in modern marketing, combining creativity, effectiveness, and strategic insight. Since its launch under MMA Türkiye (active in Turkey since 2009), Smarties Türkiye has become a benchmark in the industry and winners gain recognition in global indexes like WARC, RECMA, and MMA’s Business Impact Index.

The D&AD Awards are widely regarded as the world’s most prestigious benchmark for creative excellence in design and advertising. Established in 1962 by a group of London-based designers and art directors, the program’s credibility is defined by its famously rigorous judging process and the iconic D&AD Pencil—an trophy so difficult to win that it remains the ultimate career ambition for creatives globally. Unlike many other programs, D&AD is a non-profit organization that reinvests all surpluses back into the creative community to nurture next-generation talent. Winning a Wood, Graphite, Yellow, or the legendary Black Pencil signifies that a piece of work has reached the absolute pinnacle of craft, innovation, and aesthetic brilliance on a global scale.