MENA-focused award programmes typically price entries in USD, which makes budgeting straightforward for agencies billing in other currencies. However, deadlines often cluster around Q1 and Q2, creating budget pressure at the same time agencies are managing festival season internationally.
For regional MENA agencies, a focused awards strategy beats a broad one. Concentrating submissions on two or three high-impact programmes - rather than entering every available award - delivers better results per dollar spent. The Awardy budget planner lets you model the concentrated vs. broad approach side by side.
Think carefully about campaign eligibility windows: many MENA programmes require work to have run during a specific calendar year, so work from late in the year may not be eligible until the following cycle.