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MMA (Marketing & Media Alliance) · APAC

Smarties APAC

The MMA SMARTIES APAC Awards is the region’s premier competition dedicated to celebrating innovation, data-driven marketing, and mobile-first creative excellence. Organized by the MMA Global, the awards recognize the most effective and ground-breaking campaigns across the Asia-Pacific landscape that leverage modern technology to drive business growth. Its credibility is rooted in a rigorous judging process involving a panel of senior brand marketers and agency leaders who evaluate entries based on a four-pillar criteria: strategy, execution, creativity, and—most importantly—impact. Winning a SMARTIES APAC award is a definitive mark of digital leadership, signaling a brand's ability to master the complex "martech" ecosystem and deliver future-ready consumer experiences in one of the world's most mobile-centric markets.

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Date overview

How to use this Smarties APAC calendar

This page is designed for awards managers who need a working view, not just a list of dates. Use the cycle blocks below to confirm the live entry window, identify fee-changing milestones, and decide when case writing, asset collection, approval, and payment need to be finished internally.

First tracked date

March 24

Last tracked date

July 21

Priced milestones

0

2026current

2026-03-24 to 2026-07-21
  1. 🟢

    Call for Entries Open

    March 24

  2. 🔺

    Early Bird Deadline

    May 25

  3. 🔺

    On-Time Deadline

    July 9

  4. 🔴

    Extended Deadline

    July 21

2025onboarding

to

No milestones listed.

Planning guidance

Turn dates into a submission workflow

Assign an internal owner to every deadline at least six weeks before the official date. For each candidate entry, track category fit, evidence readiness, asset completeness, client approval status, and budget approval. If a milestone carries a fee, use it as a forcing function for the slate review rather than waiting for the final submission date.

Estimate fees in Budget CalculatorReview categories in Directory

Want reminders and shortlist tracking?

Awardy Core lets you track deadlines, manage team submissions, and benchmark against shortlisted work.

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