MMA (Marketing & Media Alliance) · EU
Smarties Europe
The MMA Smarties Europe awards recognize excellence in modern marketing across Europe, celebrating campaigns that combine creativity, innovation, and measurable business impact. As a regional chapter of MMA’s global awards, Smarties Europe features a distinguished jury and ensures winners are showcased in global indexes like WARC and RECMA.
Date overview
How to use this Smarties Europe calendar
This page is designed for awards managers who need a working view, not just a list of dates. Use the cycle blocks below to confirm the live entry window, identify fee-changing milestones, and decide when case writing, asset collection, approval, and payment need to be finished internally.
First tracked date
July 30
Last tracked date
September 17
Priced milestones
0
2026current
2026-03-24 to 2026-09-17- 🟢
Call for Entries Open
March 24
- 🔺
Early Bird Deadline
May 25
- 🔺
On-Time Deadline
July 9
- 🔴
Extended Deadline
September 17
2025closed
2025-07-30 to 2025-11-02- 🔺
Fee Increase
July 30
- 🔺
Fee Increase
September 18
- 🔺
Fee Increase
September 18
- 🔺
Fee Increase
September 22
- 🔺
Fee Increase
October 9
- 🔺
Fee Increase
October 9
- 🔺
Fee Increase
October 16
- 🔺
Fee Increase
November 2
Planning guidance
Turn dates into a submission workflow
Assign an internal owner to every deadline at least six weeks before the official date. For each candidate entry, track category fit, evidence readiness, asset completeness, client approval status, and budget approval. If a milestone carries a fee, use it as a forcing function for the slate review rather than waiting for the final submission date.
Want reminders and shortlist tracking?
Awardy Core lets you track deadlines, manage team submissions, and benchmark against shortlisted work.
Open Awardy Core