Mobile Marketing Association · Global
MMA Smarties (Global)
Celebrating mobile marketing excellence worldwide
Date overview
How to use this MMA Smarties (Global) calendar
This page is designed for awards managers who need a working view, not just a list of dates. Use the cycle blocks below to confirm the live entry window, identify fee-changing milestones, and decide when case writing, asset collection, approval, and payment need to be finished internally.
First tracked date
January 15
Last tracked date
November 15
Priced milestones
2
2026
2026-01-15 to 2026-11-30- 📍
Call for Entries Opens
January 15
- 📍
Early Bird Deadline
March 31, USD 395
- 🔴
Final Deadline
May 31, USD 595
- 📍
Awards Ceremony
October 15
- 🏆
Winners Announced
November 15
Planning guidance
Turn dates into a submission workflow
Assign an internal owner to every deadline at least six weeks before the official date. For each candidate entry, track category fit, evidence readiness, asset completeness, client approval status, and budget approval. If a milestone carries a fee, use it as a forcing function for the slate review rather than waiting for the final submission date.
Want reminders and shortlist tracking?
Awardy Core lets you track deadlines, manage team submissions, and benchmark against shortlisted work.
Open Awardy Core