MMA (Marketing & Media Alliance) · MEA
Smarties MEA
MMA Smarties MEA honors marketing excellence across the Middle East & Africa, celebrating campaigns that combine creativity, innovation, and real business impact. Inaugurated to spotlight the region’s most forward-thinking marketers, Smarties MEA gives brands, agencies, and tech providers a platform to showcase standout work and gain recognition in global indices.
Date overview
How to use this Smarties MEA calendar
This page is designed for awards managers who need a working view, not just a list of dates. Use the cycle blocks below to confirm the live entry window, identify fee-changing milestones, and decide when case writing, asset collection, approval, and payment need to be finished internally.
First tracked date
June 1
Last tracked date
October 16
Priced milestones
0
2026current
2026-06-01 to 2026-10-16- 🟢
Call for Entries Open
June 1
- 🔺
Early Bird Deadline
September 18
- 🔺
On-time deadline
October 9
- 🔴
Extended deadline
October 16
2025previous
2025-06-01 to 2025-11-05- 🟢
Entries Open
June 1
- 🔺
Fee Increase
September 18
- 🔺
Fee Increase
September 19
- 🔺
Fee Increase
October 9
- 🔺
Fee Increase
October 10
- 🔺
Fee Increase
November 4
- 🔺
Fee Increase
November 5
Planning guidance
Turn dates into a submission workflow
Assign an internal owner to every deadline at least six weeks before the official date. For each candidate entry, track category fit, evidence readiness, asset completeness, client approval status, and budget approval. If a milestone carries a fee, use it as a forcing function for the slate review rather than waiting for the final submission date.
Want reminders and shortlist tracking?
Awardy Core lets you track deadlines, manage team submissions, and benchmark against shortlisted work.
Open Awardy Core