MMA (Marketing & Media Alliance) · MENA
Smarties MENA
The MMA Smarties awards honor marketing excellence across MENA, recognizing campaigns that combine creativity, data-driven strategy, and business impact. Winners gain visibility in global indices like WARC and RECMA, reinforcing that effective, intelligent marketing deserves recognition.
Date overview
How to use this Smarties MENA calendar
This page is designed for awards managers who need a working view, not just a list of dates. Use the cycle blocks below to confirm the live entry window, identify fee-changing milestones, and decide when case writing, asset collection, approval, and payment need to be finished internally.
First tracked date
January 15
Last tracked date
October 21
Priced milestones
0
2026closed
2026-01-15 to 2026-10-21- 🟢
Call for Entries Open
January 15
- 🔺
On-Time Deadline
September 4
- 🔴
Extended Deadline
September 25
- 🧑⚖️
Jury Day
October 21
Planning guidance
Turn dates into a submission workflow
Assign an internal owner to every deadline at least six weeks before the official date. For each candidate entry, track category fit, evidence readiness, asset completeness, client approval status, and budget approval. If a milestone carries a fee, use it as a forcing function for the slate review rather than waiting for the final submission date.
Want reminders and shortlist tracking?
Awardy Core lets you track deadlines, manage team submissions, and benchmark against shortlisted work.
Open Awardy Core