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MMA (Marketing & Media Alliance) · TR

Smarties Turkiye

The MMA Smarties Türkiye awards honor excellence in modern marketing, combining creativity, effectiveness, and strategic insight. Since its launch under MMA Türkiye (active in Turkey since 2009), Smarties Türkiye has become a benchmark in the industry and winners gain recognition in global indexes like WARC, RECMA, and MMA’s Business Impact Index.

Date overview

How to use this Smarties Turkiye calendar

This page is designed for awards managers who need a working view, not just a list of dates. Use the cycle blocks below to confirm the live entry window, identify fee-changing milestones, and decide when case writing, asset collection, approval, and payment need to be finished internally.

First tracked date

May 30

Last tracked date

October 16

Priced milestones

0

2026current

2026-06-01 to 2026-10-16
  1. 🟢

    Entries Opened

    June 1

  2. 🔺

    Early Bird

    September 18

  3. 🔺

    On-Time

    October 9

  4. 🔴

    Extended

    October 16

2025closed

2025-05-30 to 2025-07-25
  1. 🔺

    Early Bird

    May 30

  2. 🔺

    On-Time

    July 3

  3. 🔴

    Extended

    July 25

Planning guidance

Turn dates into a submission workflow

Assign an internal owner to every deadline at least six weeks before the official date. For each candidate entry, track category fit, evidence readiness, asset completeness, client approval status, and budget approval. If a milestone carries a fee, use it as a forcing function for the slate review rather than waiting for the final submission date.

Want reminders and shortlist tracking?

Awardy Core lets you track deadlines, manage team submissions, and benchmark against shortlisted work.

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