MMA (Marketing & Media Alliance) · TR
Smarties Turkiye
The MMA Smarties Türkiye awards honor excellence in modern marketing, combining creativity, effectiveness, and strategic insight. Since its launch under MMA Türkiye (active in Turkey since 2009), Smarties Türkiye has become a benchmark in the industry and winners gain recognition in global indexes like WARC, RECMA, and MMA’s Business Impact Index.
Date overview
How to use this Smarties Turkiye calendar
This page is designed for awards managers who need a working view, not just a list of dates. Use the cycle blocks below to confirm the live entry window, identify fee-changing milestones, and decide when case writing, asset collection, approval, and payment need to be finished internally.
First tracked date
May 30
Last tracked date
December 14
Priced milestones
0
2026current
2026-06-01 to 2026-12-14- 🟢
Call for Entries Open
Entries Open · June 1
- 🔺
Early Bird Deadline
Fee Increase · September 18
- 🔺
On-Time Deadline
Fee Increase · October 9
- 🔺
Extended Deadline
Deadline · October 23
- 🔴
Entry Deadline — Extension 1
Final Deadline · October 30
- 🏆
Gala Awards
Winners · December 14
2025closed
2025-05-30 to 2025-07-25- 🔺
Early Bird
Fee Increase · May 30
- 🔺
On-Time
Fee Increase · July 3
- 🔴
Extended
Final Deadline · July 25
Planning guidance
Turn dates into a submission workflow
Assign an internal owner to every deadline at least six weeks before the official date. For each candidate entry, track category fit, evidence readiness, asset completeness, client approval status, and budget approval. If a milestone carries a fee, use it as a forcing function for the slate review rather than waiting for the final submission date.
Want reminders and shortlist tracking?
Awardy Core lets you track deadlines, manage team submissions, and benchmark against shortlisted work.
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