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Award program · Global

Smarties X Global

Marketing + Media Alliance (MMA)

SMARTIES X Global is the global competition within the SMARTIES awards programme, organised by the Marketing + Media Alliance (MMA). It recognises marketing innovation that delivers measurable business impact for brands, agencies, media companies and technology providers. The competition covers marketing across channels and industries, with categories addressing purpose, customer engagement, commerce, creativity and emerging technologies. Entries are assessed on the work and results achieved during the stated eligibility period. Category-specific judging weights consider strategy, execution and use of media, business impact, and creative samples. The global competition sits alongside MMA's regional and country programmes, allowing work to receive recognition at different market levels. Its authenticity policy requires real, executed campaigns and allows MMA to request evidence supporting the work and its results.

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Cycle-specific details

Cycle information

2026 · Recorded status: closed. Dates below belong to this edition, not necessarily an open entry window.

Early Bird
On Time
Extended

Leaf categories

40

Category collections

5

Browse 2026 categories & details →

Entry fees

all

Entry / scopeFeeDeadline / terms
single · member · allUSD 435Early Bird · 10% discount · From 10 entries · per_entry
single · member · allUSD 435Early Bird · 15% discount · From 25 entries · per_entry
single · member · allUSD 435Early Bird · 20% discount · From 50 entries · per_entry

Fees retain the supplied currency, category and entry scope. Shared schedules are shown once. Check the official source for tax and detailed conditions.

Basic eligibility

Campaign eligibility
Start not supplied — End not supplied
Markets
Not supplied

Official top honours

No verified official top honours supplied.

Official news · Social updates · From Awardy

News & content

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Program-wide updates, in the original source language. Refreshed after collection, not continuously.

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