Award program · Global
Smarties X Global
Marketing + Media Alliance (MMA)
SMARTIES X Global is the global competition within the SMARTIES awards programme, organised by the Marketing + Media Alliance (MMA). It recognises marketing innovation that delivers measurable business impact for brands, agencies, media companies and technology providers. The competition covers marketing across channels and industries, with categories addressing purpose, customer engagement, commerce, creativity and emerging technologies. Entries are assessed on the work and results achieved during the stated eligibility period. Category-specific judging weights consider strategy, execution and use of media, business impact, and creative samples. The global competition sits alongside MMA's regional and country programmes, allowing work to receive recognition at different market levels. Its authenticity policy requires real, executed campaigns and allows MMA to request evidence supporting the work and its results.
Official website & social accounts
Cycle-specific details
Cycle information
2025 · Recorded status: previous. Dates below belong to this edition, not necessarily an open entry window.
No published key dates are available.
Entry fees
No fee information supplied. This does not mean entry is free.
Fees retain the supplied currency, category and entry scope. Shared schedules are shown once. Check the official source for tax and detailed conditions.
Basic eligibility
- Campaign eligibility
- Start not supplied — End not supplied
- Markets
- Not supplied
Official top honours
No verified official top honours supplied.
Official news · Social updates · From Awardy
News & content
Program-wide updates, in the original source language. Refreshed after collection, not continuously.
No verified news collection sources are connected yet.
No public updates have been collected yet. Official source links remain available above.
Prepare an entry with Awardy Core.