İstanbul Marketing Summit programs

İstanbul Marketing Awards is an annual awards program organized by İstanbul Marketing Summit that evaluates marketing work across the full customer and brand journey. Its categories cover areas including brand communication, digital and technology, design and creativity, corporate communication and sustainability, product and experience development, sales, and sector-specific work. Entries are assessed for outcomes such as commercial impact, creativity, innovation, and their contribution to the marketing sector. The program may recognize up to three projects in a category, while juries can award fewer—or none—when the work does not meet the required standard. Awards are presented jointly to the participating brands and agencies, and the grand award is selected from the three projects receiving the highest shortlist scores.