MMA (Marketing & Media Alliance) programs

The MMA SMARTIES APAC Awards is the region’s premier competition dedicated to celebrating innovation, data-driven marketing, and mobile-first creative excellence. Organized by the MMA Global, the awards recognize the most effective and ground-breaking campaigns across the Asia-Pacific landscape that leverage modern technology to drive business growth. Its credibility is rooted in a rigorous judging process involving a panel of senior brand marketers and agency leaders who evaluate entries based on a four-pillar criteria: strategy, execution, creativity, and—most importantly—impact. Winning a SMARTIES APAC award is a definitive mark of digital leadership, signaling a brand's ability to master the complex "martech" ecosystem and deliver future-ready consumer experiences in one of the world's most mobile-centric markets.

The MMA Smarties Europe awards recognize excellence in modern marketing across Europe, celebrating campaigns that combine creativity, innovation, and measurable business impact. As a regional chapter of MMA’s global awards, Smarties Europe features a distinguished jury and ensures winners are showcased in global indexes like WARC and RECMA.

The MMA Smarties Türkiye awards honor excellence in modern marketing, combining creativity, effectiveness, and strategic insight. Since its launch under MMA Türkiye (active in Turkey since 2009), Smarties Türkiye has become a benchmark in the industry and winners gain recognition in global indexes like WARC, RECMA, and MMA’s Business Impact Index.