Pazarlama İletişimcileri Derneği (PİD) programs

GIGI Awards (Good Idea Good Integration) is an annual marketing communications awards program organized by Pazarlama İletişimcileri Derneği (PİD) in Türkiye. It recognizes measurable, commercially effective work that combines a strong creative idea with integrated execution, strategic use of data, practical applicability, and demonstrable results. The competition is open to agencies and brands working across the Turkish and Northern Cypriot markets, with category coverage spanning digital, data and media, social responsibility and sustainability, PR, events and experiences, music, film, strategy, and design. Entries are evaluated in two stages by a multidisciplinary jury. Jurors do not vote on work submitted by organizations they represent, and statistical outliers are removed from scoring before final averages are calculated.