Reklamcılar Derneği programs

The Effie Awards Turkiye (Effie Türkiye) is the definitive national accolade for marketing effectiveness, celebrating campaigns that demonstrate the most successful results in the Turkish market. Organized in partnership with the Advertisers Association and the Association of Advertizers, it is part of the globally renowned Effie network, which champions "ideas that work." Unlike awards focused purely on creative execution, an Effie trophy signifies that a campaign achieved measurable, strategic objectives—whether commercial growth, behavior change, or societal impact—underscoring its value as the paramount benchmark for strategic marketing success and contribution to the global Effie Effectiveness Index.