Award program · APAC

Smarties APAC

MMA (Marketing & Media Alliance)

The MMA SMARTIES APAC Awards is the region’s premier competition dedicated to celebrating innovation, data-driven marketing, and mobile-first creative excellence. Organized by the MMA Global, the awards recognize the most effective and ground-breaking campaigns across the Asia-Pacific landscape that leverage modern technology to drive business growth. Its credibility is rooted in a rigorous judging process involving a panel of senior brand marketers and agency leaders who evaluate entries based on a four-pillar criteria: strategy, execution, creativity, and—most importantly—impact. Winning a SMARTIES APAC award is a definitive mark of digital leadership, signaling a brand's ability to master the complex "martech" ecosystem and deliver future-ready consumer experiences in one of the world's most mobile-centric markets.

2026 · Recorded status: current. Dates below belong to this edition, not necessarily an open entry window.

Call for Entries Open

2026-03-24T00:00:00+00:00

Early Bird Deadline

2026-05-25T00:00:00+00:00

On-Time Deadline

2026-07-09T00:00:00+00:00

Extended Deadline

2026-07-21T00:00:00+00:00

Program-wide updates, in the original source language. Refreshed after collection, not continuously.

No public updates have been collected yet. Official source links remain available above.