Award program · APAC
Smarties APAC
MMA (Marketing & Media Alliance)
The MMA SMARTIES APAC Awards is the region’s premier competition dedicated to celebrating innovation, data-driven marketing, and mobile-first creative excellence. Organized by the MMA Global, the awards recognize the most effective and ground-breaking campaigns across the Asia-Pacific landscape that leverage modern technology to drive business growth. Its credibility is rooted in a rigorous judging process involving a panel of senior brand marketers and agency leaders who evaluate entries based on a four-pillar criteria: strategy, execution, creativity, and—most importantly—impact. Winning a SMARTIES APAC award is a definitive mark of digital leadership, signaling a brand's ability to master the complex "martech" ecosystem and deliver future-ready consumer experiences in one of the world's most mobile-centric markets.
Official website & social accounts
Cycle-specific details
Cycle information
2025 · 2025 · Recorded status: onboarding. Dates below belong to this edition, not necessarily an open entry window.
No published key dates are available.
Entry fees
No fee information supplied. This does not mean entry is free.
Fees retain the supplied currency, category and entry scope. Shared schedules are shown once. Check the official source for tax and detailed conditions.
Basic eligibility
- Campaign eligibility
- Start not supplied — End not supplied
- Markets
- Not supplied
Official top honours
No verified official top honours supplied.
Official news · Social updates · From Awardy
News & content
Program-wide updates, in the original source language. Refreshed after collection, not continuously.
No verified news collection sources are connected yet.
No public updates have been collected yet. Official source links remain available above.
Prepare an entry with Awardy Core.