Discipline guide

Brand Experience awards

Brand Experience awards tend to reward participation, immersion, utility, and the way a brand shows up in the real world. Strong entries usually connect the experience design to a clear audience behavior and show why the format could not have been a standard campaign asset.

Good-fit signals

  • The idea created an interaction, environment, activation, or service moment.
  • The entry can prove audience participation, earned attention, or behavior change.
  • The execution has enough craft and operational detail for judges to understand how it worked.

Planning notes

  • Collect footfall, participation, dwell time, earned media, and conversion evidence early.
  • Document the physical or digital journey with stills, diagrams, and short video cuts.

Discipline landing

Brand Experience programs

Experiences, activations, participation, and immersive engagement.

4 programs
ST

MMA (Marketing & Media Alliance)

Smarties Turkiye

TROpen for entries

The MMA Smarties Türkiye awards honor excellence in modern marketing, combining creativity, effectiveness, and strategic insight. Since its launch under MMA Türkiye (active in Turkey since 2009), Smarties Türkiye has become a benchmark in the industry and winners gain recognition in global indexes like WARC, RECMA, and MMA’s Business Impact Index.

Current cycle

2026 cycle now accepting entries

Category depth

42 submittable categories

Matching categories

Advertiser of the YearBest in ShowBrand Experience
F

MediaCat

Felis

TROpening soon

Felis Ödülleri, Türkiye’nin önde gelen reklam, pazarlama ve iletişim çalışmaları için prestijli bir platformdur. Yaratıcılık, stratejik etki ve inovasyon temelli projeleri ödüllendirir. MEDİACAT tarafından organize edilen Felis, sektör profesyonelleri tarafından değerlendirilen çalışmaların ödüllendirilmesini sağlayarak marka ve ajanslara saygınlık kazandırır.

Current cycle

2026 entries opening soon

Category depth

241 submittable categories

Matching categories

AMBIENT KATEGORİLERİBE01. Lansman / Re-lansmanBE02. Canlı Marka Deneyimleri ve Aktivasyonlar
CL

LIONS

Cannes Lions

GlobalClosed

The Cannes Lions Awards are the undisputed global benchmark for creative excellence, brand storytelling, and high-impact communication. Since its inception in 1954, the festival has served as the "Oscars" of the advertising world, providing the most prestigious stage for the industry to celebrate work that drives progress and defines cultural moments. Its unparalleled credibility is rooted in a rigorous, multi-stage judging process conducted by world-class juries of global industry leaders who evaluate thousands of entries from over 90 countries. Winning a Cannes Lion—ranging from Bronze to the legendary Grand Prix—is the ultimate career milestone, signifying that a campaign has achieved the highest level of creative innovation, strategic brilliance, and effective implementation on a global scale.

Current cycle

2026 entries closed

Category depth

59 submittable categories

Matching categories

Animal HealthAudio-Led CreativityAutomotive
DA

D&AD (Design and Art Direction)

D&AD Awards

GlobalClosed

The D&AD Awards are widely regarded as the world’s most prestigious benchmark for creative excellence in design and advertising. Established in 1962 by a group of London-based designers and art directors, the program’s credibility is defined by its famously rigorous judging process and the iconic D&AD Pencil—an trophy so difficult to win that it remains the ultimate career ambition for creatives globally. Unlike many other programs, D&AD is a non-profit organization that reinvests all surpluses back into the creative community to nurture next-generation talent. Winning a Wood, Graphite, Yellow, or the legendary Black Pencil signifies that a piece of work has reached the absolute pinnacle of craft, innovation, and aesthetic brilliance on a global scale.

Current cycle

2026 entries closed

Category depth

20 submittable categories

Matching categories

1310 - InnovationRadio & Audio / 1401 - Commercial CampaignsRadio & Audio / 1402 - Commercials 30 Seconds & Under