Feature
Case Study Writer
Structured writing support for entry narratives and case-study scripts aligned to judging criteria.
Writing an award entry takes time. A single well-structured submission to a program like Cannes Lions or the Effies can take a senior strategist several days to write well: researching the category, understanding what the judges value, structuring the narrative correctly, integrating the evidence compellingly, and staying within word count constraints across every section. Multiplied across dozens of entries, writing becomes the primary operational bottleneck in an award submission programme.
The Awardy Case Study Writer generates structured entry drafts aligned to each program's entry form and judging criteria. Drafts are produced from the campaign evidence already collected in the workspace, so the output is campaign-specific rather than generic. The team's job shifts from writing from scratch to reviewing, refining, and approving drafts that already have the right structure and the right content in the right order.
What the writer does
The case study writer handles the structural and criteria-alignment work so writers can focus on voice, accuracy, and quality.
Entry Form Structure
The writer generates content section by section, following the specific entry form structure of the target program and category. Each program formats its entry form differently: some lead with insight, others with objectives, others with results. The writer adapts to the form, not the other way around.
Judging-Criteria Alignment
Every section is written with the published judging criteria in mind. Awardy has mapped the criteria weighting of major award programs and uses that mapping to determine how much emphasis to place on each element of the narrative. Entries that ignore criteria alignment consistently underperform.
Case Study Script Structure
For programs that require a case film, the writer supports script development. Case study scripts follow a defined narrative arc: problem, insight, idea, execution, results. The writer generates a structured script outline based on the same campaign evidence used for the written entry, maintaining consistency between the two.
Campaign Evidence Integration
The writer pulls directly from the evidence collected in the Evidence Collector. Objectives, results, channel data, creative rationale, and client quotes are woven into the narrative rather than needing to be manually inserted section by section. The draft reflects the specific campaign rather than a generic template.
Review and Revision
Every AI-generated draft is designed as a starting point for the team to review and refine, not a final submission. The writer produces a complete draft in the correct format so the team can focus their editing time on improving quality rather than filling in structure from scratch.
Word Count and Format Compliance
Entry forms typically impose word count limits and character limits per section. The writer respects these constraints during generation and flags any section that is approaching or exceeding its limit. Submissions that violate format requirements are disqualified or penalised in some programs.
Related features
Join the waitlist for early access
The Case Study Writer is part of the Awardy platform, currently in early access.