Feature
Evidence Collector
Guided collection of campaign objectives, strategy, execution, results, media assets, and proof points for award entries.
The quality of an award entry is constrained by the quality of the evidence that goes into it. Weak entries are not usually the result of poor writing: they are the result of insufficient evidence, imprecise results, or missing assets identified too late to fix before the submission deadline. By the time writing begins, the evidence gaps are already locked in.
The Evidence Collector structures the evidence gathering process before writing starts. It prompts for each category of information that award entries require, identifies what is missing for each target program and category, and routes evidence requests to the right people on the team. When writing begins, the Case Study Writer has everything it needs.
What the collector gathers
Evidence is organised into six sections that map to the information structure of most major award entry forms.
Campaign Objectives
Capture the original brief and the measurable objectives the campaign was set against: awareness targets, sales goals, engagement benchmarks, market share shifts, or whatever the specific business problem was. Judges evaluate results in the context of what the campaign was trying to achieve, so objectives must be stated precisely.
Strategic Insight and Idea
Document the human or cultural insight that drove the campaign, and the creative idea that translated that insight into work. This is the section most entries underwrite. The collector prompts for the specific insight, not a generic category label, and for the idea in concrete terms.
Execution and Channel Plan
Record how the campaign was executed: the channels used, the media plan, the creative formats, the partnerships or technology deployed, and the production approach. Execution detail supports the creative craft and media effectiveness sections that many programs include in their judging criteria.
Quantified Results
Collect the measurable outcomes of the campaign with the precision judges expect. Percentage lifts, absolute numbers, market benchmarks, and third-party measurement sources are all captured and sourced. Vague results claims are a common reason entries do not progress from shortlist to winner.
Media Assets
Attach the creative assets the entry requires: key visuals, videos, social content, OOH photography, or any other format specified by the program. Asset requirements vary by category and program. The collector identifies what is needed for each target entry so nothing is missing at submission.
Supporting Proof Points
Capture third-party validation, press coverage, client testimonials, research citations, or other supporting materials that substantiate the results claims. Programs with high rigour on evidence, like effectiveness shows, often require external sourcing for all statistical claims.
Related features
Join the waitlist for early access
The Evidence Collector is part of the Awardy platform, currently in early access.