Adtech and Platform Partners
Get the innovation you pitch externally awarded
You pitch innovative products and projects to advertisers, then prove them on real campaigns. Bundle Awardy's award entry management and take those campaigns all the way to industry recognition.
DSPs, SSPs, measurement and identity providers, creative and DCO platforms: your go-to-market depends on proving that your technology drives outcomes. You run an innovative activation with an advertiser, it performs, and you write it up as a client story on your site. That story is strong, but it is still your own claim about your own product.
An industry award is the external validation that turns your client story into proof a jury of peers stood behind. Awardy's done-for-you entry management service takes the campaign you already delivered and turns it into professionally prepared award submissions, so you can offer advertisers a path from activation to award without adding any workload to your team or theirs.
Where your work wins
The campaigns adtech partners power tend to map cleanly onto the categories juries reward.
Media and tech innovation
First-of-its-kind activations, novel inventory, and platform-led executions map directly to media innovation and use-of-technology categories across the major shows.
Use of data and AI
Audience, identity, measurement, and AI-driven optimization stories fit the fast-growing data and AI categories that juries are actively rewarding.
Creative and DCO
Dynamic creative, personalization, and creative-effectiveness work has a natural home in creative-tech and effectiveness categories.
Performance and effectiveness
Outcome-led campaigns with strong measurement are exactly what effectiveness programs like the Effies are built to recognize.
Not sure which programs and categories fit a given campaign? That is exactly what Awardy's service handles, starting with award and category selection. See award entry management for the full scope.
What you offer advertisers
With the bundle in place, your pitch changes. Instead of ending at performance reporting, you can tell an advertiser that a standout campaign on your platform comes with a managed path to industry recognition. It is a differentiated, high-value add that strengthens the relationship, supports renewal conversations, and gives both sides a reason to put the best work forward.
Bring award entry management to your advertiser pitches
Talk to us about co-selling Awardy's managed entry service alongside your platform, or download the one-pager to share with your commercial team and clients.
Also relevant: for publishers and media owners and the partner program overview.