Awardy
Emir Caglayan

Awardy author

Emir Caglayan

Founder, Awardy

Emir is the founder of Awardy.ai, the awards intelligence platform for agencies, brands, and award programs. He has worked across advertising and marketing technology in multiple markets and writes about awards strategy, AI-assisted workflows, and agentic solutions in marketing.

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Articles by Emir Caglayan

6 min readKristal Elma

Kristal Elma 2026 Category Structuring Explained

A practical guide to the 2026 Kristal Elma category structure, submission materials, and how agencies should think about sector, craft, and region entries.

7 min readAI

What Are Agentic Award Submissions?

A plain-language explanation of agentic award submissions and how they combine AI assistance, structured data, and human approvals.

13 min readOperations

The Agency Awards Director Playbook

Strategies for managing hundreds of submissions, coordinating with creative directors, and reporting ROI to executive teams without letting awards become an annual crisis.

13 min readWinner Analysis

How to Analyze Award Winners for Campaign Strategy

A practical guide to extracting category patterns, proof points, judging signals, and creative strategy from winner data so future campaigns start from evidence instead of guesswork.

14 min readAI

AI and the Future of Award Entries

How modern agencies are using large language models to write award entries faster while keeping proprietary client data secure, accurate, and reviewable.

14 min readWorkflow

The 6-Step Award Submission Workflow

How to build an efficient internal awards process inside an agency, from initial campaign briefs to final submission, without letting deadlines, reviews, or evidence collection break the flow.

13 min readAwards Programs

Cannes Lions vs. Effies vs. D&AD

A practical comparison of the three most globally recognised award programmes: what each evaluates, who the juries are, what it costs to enter, and how to decide which programmes are worth your budget.

14 min readStrategy

Category Selection Strategy for Agencies

A practical framework for distributing campaign entries across creative, media, and effectiveness award categories. How to maximise recognition without over-spending entry budgets.

14 min readCannes Lions

The Ultimate Cannes Lions Entry Playbook

A complete guide to entering Cannes Lions: how to select the right categories, structure your case study, gather the evidence judges expect, and time your submission to control cost.